Ecommerce TOFU Content

Writing TOFU Content that Ranks for Ecommerce

This is a guest post from Matt Sornson, head of growth marketing at Clearbit. For ecommerce sellers, content is a way to build relationships with potential customers. Online merchants can’t shake the hands of leads and win them over in-person. Content is an alternative way to nurture those leads and draw them into the sales funnel. […]

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