Michael Ugino

For many ecommerce merchants, it’s difficult to independently handle order fulfillment. On top of operational challenges, fulfillment isn’t cheap. According to Statista, 53% of merchants revealed that their fulfillment costs had risen in 2020. These rising costs can be attributed to the need for personnel, insurance, and warehouse space. Working with a fulfillment service provider […]

The average rate of cart abandonment among shoppers is 69.8%, and of the reasons given, 6 out of 10 are related to payments, according to Baymard Institute. Some buyers abandon their shopping carts because of a long, complicated checkout process; some don’t trust the site enough to leave their credit card information; some say there

You’re an experienced ecommerce merchant who has branding and messaging figured out. You’ve just joined Walmart as a seller, and all seems to be going well until you realize one critical issue—the marketplace doesn’t offer individual seller pages. How are you going to stand out to buyers? When you’re battling with similar sellers for the

Jeff Bezos must be spinning in his chair, knowing that over 30% of the world’s population is on Amazon. That’s mind-blowing, right? Well, it’s true. As of June 2021, 2.45 billion people visit the #1 ecommerce website every month. With this constant traffic flow, it makes sense that many retailers are eager to become Amazon

Fulfillment By Amazon (FBA) enables ecommerce retailers to store their products in Amazon warehouses — regardless of whether they actually sell on Amazon — and lets Amazon handle the packing and shipping of those products. In addition to offering fast fulfillment, FBA also provides customer service for retailers, as well as certain marketing advantages, such

As a retailer, you’re in business to attract lots of customers and sell as much as possible. But only selling on your website limits your audience to people who already know about you actively searching for products. There’s a large chunk of people who don’t ever find your website. One way to extend your reach

You’ve installed WooCommerce on your ecommerce site. Congrats! Now, it’s time to customize your store…but you have no clue how to do that. Well, there’s an easy and effective way you can tweak your online store without any hassle: WooCommerce hooks. By using WooCommerce hooks, you don’t have to worry about juggling multiple plugins to

Many ecommerce sellers start their selling journey on one platform, such as an online store or a marketplace. But once their business is in place, it’s time to consider multichannel selling.  Multichannel selling fosters expansion by putting merchants’ products in front of a wider audience. Sellbrite research has found that sellers on three or more channels generate

According to eMarketer, Walmart is the second-largest retail ecommerce marketplace, making up 6.7% of retail ecommerce sales in 2020. It trails only behind Amazon and leverages its brick-and-mortar stores to stay ahead of other ecommerce platforms like eBay. And if you’re a dropshipper, Walmart’s marketplace can be particularly advantageous.  Dropshipping is a way to sell products where