Michael Ugino, Co-founder, Sellbrite

Michael Ugino

Michael Ugino is the co-founder of Sellbrite. A former IR 300 merchant and Fortune 500 product marketer, Michael now helps small to medium sized brands and retailers build a successful online marketplace strategy. He'd be delighted for you to connect with him on LinkedIn.

Amazon ecommerce lessons

6 Ecommerce Lessons for Why Amazon is so Successful

Amazon has come a long way from its humble beginnings as an online bookseller. Since its launch in 1994, Amazon has grown to become an ecommerce behemoth. These days, it’s one of the first places shoppers turn to buy anything from cleaning products to the latest tech gadgets. And with over 564 million products sold […]

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2018 Year in Review: Journey of a SaaS Business

Happy Holidays! It’s my favorite time of year. Not just for all of the food, drink, parties, presents, and family, though those things are all wonderful. It’s the time of year where you can look back at what you’ve gained, lost, and most importantly, learned. I’m excited to write this because we’ve gained and learned

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ecommerce side business

How to Run a Successful Ecommerce Business On the Side

Back in 2010, when they launched, FringeSport was a little known CrossFit and home-gym equipment retailer. In fact, founder Peter Keller worked full time as he built up his business. In 2011, the company made $100,000 in sales. In 2012, Peter left his full-time job to focus on his business. That year FringeSport made just

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Designing a Better Marketplace Listing Tool

At Sellbrite, we’re fortunate to work with amazing sellers of all different shapes and sizes. From startup and brick-to-click to hyper growth phase to established leading brands, we have been fortunate to gain experience and perspective from an extremely wide variety of modern retail businesses. If there is one thing that has been consistently true,

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Reduce shipping costs for ecommerce

6 Strategies for Reducing Your Ecommerce Store’s Shipping Costs

The one thing that every ecommerce business has in common — regardless of size, niche and experience — is shipping. Whether you sell food, fashion accessories or tech gadgets, you’re always going to have to ship something to your customers. But shipping isn’t cheap and at times it isn’t even fast. At least not for

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ecommerce celebrity stores

The Top Celebrity-Owned Ecommerce Companies and What You Can Learn From Them

Kylie Jenner. Kate Hudson. Michelle Phan. When a celebrity—of screen, stage, or YouTube—makes it big in business, it’s easy to write them off as fortunate. The truth is, though, that many of the biggest celebrity-founded ecommerce companies have a lot more going on behind the scenes than you might expect. In many cases, they’re inventive,

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positive amazon feedback

How to Get More Positive Feedback on Amazon

There are few things as crucial to your Amazon business as your Seller Feedback rating. Buyers use this rating to judge you against other sellers. If the rating is neutral or low, there’s a good chance shoppers won’t trust your business and make a purchase. Beyond building buyer trust, your Seller Feedback rating is considered

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Walmart Free 2-Day Shipping

Why Sellers Should Rejoice For Walmart Free 2-Day Shipping

There is a massive opportunity for sellers right now, and it’s one that very few know, or are even talking about, yet… Walmart fast shipping tags. This post will take a look at what the Walmart Free 2-Day Shipping program offers sellers (on a currently limited basis), what sellers need to know about the program,

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Web design for ecommerce

50 Best Ecommerce Website Designs to Learn From

Just like any brick-and-mortar shop, your e-commerce site needs to be carefully curated to attract buyers. It’s not just a matter of sleek graphics and motion effects. Your design needs to employ UX principles that create a seamless shopping experience, so there’s no resistance towards reaching the final checkout. Besides reducing friction, the site should

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