Michael Ugino, Co-founder, Sellbrite

Michael Ugino

Michael Ugino is the co-founder of Sellbrite. A former IR 300 merchant and Fortune 500 product marketer, Michael now helps small to medium sized brands and retailers build a successful online marketplace strategy. He'd be delighted for you to connect with him on LinkedIn.

Product Listing on Amazon

Creating a Unique Amazon Product Listing: A Step-by-Step Guide

Consumers at a shopping mall get to know brands through storefronts. After handling inventory, seeing how a shop is designed, and talking to employees, buyers form an impression of the business and decide whether they want to make a purchase. As an Amazon seller, your product listing is your storefront. Like a window display attracting […]

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How a Passion for Improving Lives Abroad Helped One Couple Build a Thriving Wholesale Fair Trade Ecommerce Business

In the year 2000, Kevin Ward and Renice Jones weren’t yet living in the sleepy Florida beach town that they would one day call home. They weren’t yet stewing over whether to rent or buy the 10,000 ft of warehouse space they needed to fulfill a growing demand for the fair trade handicraft products they were

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multichannel cash flow

Improve Your Cash Flow With Inventory Management

Growing an online business is incredibly difficult without healthy cash flow. If customers / sales channels are slow to pay, a seller can’t pay their suppliers and employees. Without paying suppliers and employees, there’s no inventory and no people to operate the business. A business should always be striving for positive operational cash flow. With

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Chatbots for ecommerce

Everything You Need to Know About Chatbots in Ecommerce

Online shopping doesn’t follow a single path. Just like there are many channels you can list your products on, there’s an abundance of ways to make an online purchase — apps, email, social media. These multiple options can be disorienting to customers if there isn’t one clear route for reaching businesses. Enter “conversational commerce,” or

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The Quick Guide to Product Shipping: Everything You Need to Know

In ecommerce, an effective and scalable shipping strategy is crucial. You can sell great products, you can hire genius marketing experts to help you reach the right audience, and you can have a beautiful website, but none of it matters unless you’re able to consistently provide customers with a delightful and reliable product delivery experience.

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mobile commerce tips

How to Prep for Mobile Commerce in 2018

Over the past 17 years, consumers have been spending increasing amounts of money online. Ecommerce sales jumped from $7.3 billion in Q3 2000 to $115.3 billion in Q3 2017. But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile commerce is growing in

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We Analyzed 1,160 Ecommerce Sellers and Here’s What We Found

55% of buyers go straight to Amazon when they shop online. Is selling on the most popular marketplace the key to maximum profits? Not quite. Mega marketplaces, like Amazon, may offer high visibility, but other online selling platforms offer equally important advantages. A smaller marketplace, like Walmart, has less competition, making it an easier space

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