There’s a well-known moral exemplified in the tortoise and the hare fable – “slow and steady wins the race.” The same is true in ecommerce marketing. Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence and a variety of marketing strategies to reach your audience and increase […]
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More and more of my acquaintances are buying and selling ecommerce businesses. Buying an ecommerce business, or any business, is never easy (or cheap). While things might look great on the surface, there are always a few “minor issues” hidden inside every business, particularly small ones. In this post, I want to go over the
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Photo credit to Flickr user Reinventat Reviews enhance the browsing experience of any website. Providing they’re positive, they can work wonders for a website’s conversion rate, too. The difficulty with reviews is actually getting customers to write them for you – speaking from experience, I can safely say that less than 5% of customers actually
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There’s often a grim realization in January that sales are down, and the highs of the holiday season seem like a distant memory. In this article I want to look at a few ways in which you can keep driving sales after holidays have come and gone. Your business really can be busy all year
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Photo credit to Flickr user Rob Jennings It took me a good couple of years to really understand the fact that “the money is in the list” isn’t just a horrible cliché trotted out by internet marketers – it’s the truth! In a world where social media is now perceived (wrongly) as the hub of
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Photo credit to Flickr user Amritash Not too long ago I thought that every “brand” was supported with their own factory and an army of employees. I was wrong. In fact, nowadays a lot of “brands” buy their products from a factory overseas, put their name on it, then call it their own. Not every
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Photo credit to Flickr user Carmen G Marquez With the holidays on the horizon, it’s time to perform your holiday ecommerce checkup to ensure things will hold up when consumer spending goes crazy later this month and into December! The holidays are the best time of the year – they inevitably mean lots of food,
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Photo credit to Flickr user Michael Dales If there’s one thing I’ve learned during my time in business, it’s that you’re better off doing one thing really well – instead of doing ten things in a mediocre manner. In business, only the best ideas succeed – so if the execution of your idea isn’t great
The Most Important Skill To Hone This Holiday Season Is Learning To Focus Read More »
Get Your 10 Step Checklist for Going Multichannel – [button link=”http://cta-redirect.hubspot.com/cta/redirect/753887/281bc626-6f2d-4e7f-b16e-61e63fa6e56a” target=”_blank”]DOWNLOAD NOW[/button] Some people wouldn’t consider drinking any soda but Coca-Cola. That doesn’t stop Pepsi from trying – or from building a billion dollar, global business. Some people wouldn’t entertain the idea of fast food, unless it was a Big Mac and fries, served
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If you’re tired of reading articles and blog posts that seem more appropriate for enterprise class ecommerce websites backed by an unlimited marketing budget, this post is for you! Lots of ecommerce businesses out there are “one man bands” – or even mom and pop operations. Marketing can be hugely expensive, but in this post
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