When you launch an ecommerce website and it appears to do well from the outset, it’s tempting to take your foot off the gas. The idea of a two-month holiday to Hawaii might appeal to you, sipping the finest cocktails on the nicest beaches. Take my advice: don’t book your tickets just yet. A successful […]
#EcomLaunch 5: Ecommerce Marketing, Purchasing, & Process Improvements Read More »
It feels like time is flying by – I’m already on my fourth installment of the #EcomLaunch series! I’m pleased to report that NailPolish.co.uk is doing well, sales are ticking over better than expected, and I’ve finally found some time to try some mobile text ads on AdWords. I’m super happy with the way NailPolish.co.uk
#EcomLaunch 4: Early Order Fulfillment & Bug Squashing Read More »
It feels like time is flying by – I’m already on my fourth installment of the #EcomLaunch series! I’m pleased to report that NailPolish.co.uk is doing well, sales are ticking over better than expected, and I’ve finally found some time to try some mobile text ads on AdWords. I’m super happy with the way NailPolish.co.uk
#EcomLaunch 4: Early Order Fulfillment & Bug Squashing Read More »
So, the big day was soon upon us – NailPolish.co.uk launched on Tuesday 20th May 2014. It’s really important to set a deadline for your launch day, and to stick to it, otherwise you’ll never get lift off (especially if you’re a perfectionist, like me). There were various reasons why I shouldn’t launch the site
#EcomLaunch 3: Site Launch Day Read More »
My new website has been live for just over one month now, and in that time it has gotten a pretty decent chunk of sales, far higher than anything I had projected. Although the website has performed strongly, it’s still in its infancy. Before I start updating you in real-time, I want to look at
#EcomLaunch 2: Prepping Logistics And Finishing My Website Read More »
By now you’ve probably noticed that Nail Polish UK has launched – but before I start sharing information with you in real time, I want to take a step back for a minute. I’ve told various friends, family and business associates about this project, and the first thing they ask is “Why did you choose
#EcomLaunch 1: Choosing My Niche and Procuring Stock Read More »
Hey! Nick here. I’ve been writing for the Sellbrite ecommerce blog for the better part of a year now. However, in my “free time” I also run a successful multi-channel ecommerce business, which naturally inspires a lot of the things I write about on the blog. Now it’s time for a new twist: I’ve started
Introducing #EcomLaunch: Diary of Launching An Ecommerce Business Read More »
One of the biggest mistakes you can possibly make as a business owner is to attack a market that… doesn’t exist. You can have the best product or service in your niche, but if no one is looking for it, you won’t be able to build a successful ecommerce business. As they say, the road
3 Ways To Gauge Demand For New Products Read More »
I only had two jobs before getting into ecommerce, and both of them were at restaurants. One of those restaurants happened to be a McDonald’s. I was a little hesitant about working at McDonald’s – let’s be honest, there is a bit of a stigma attached to it. That said… I’m really glad I worked
Use Building Blocks To Scale An Ecommerce Business Read More »
I know this isn’t a popular thing to say, but I’m a HUGE fan of PPC traffic. It’s actually my favorite type of traffic. I love PPC for lots of reasons… you can turn it on and off at the press of a button… it’s consistent and stable… unless you do something to get your
10 Action Tips To Improve Paid Search Read More »
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