Pricing. I could write a book on this one word alone. Pricing can make a business, it can break a business, and it can also drive business owners insane. There’s often no rhyme or reason to prices that work vs. prices that don’t work – every single business (and shopper) out there does things a […]
Choosing Your Ecommerce Pricing Strategy Read More »
UX, a horrible little acronym – that isn’t actually an acronym. Designers and developers often talk about it in reference to architecture and aesthetic principles, often without any mention of the economic impact. I’ve always shied away from it myself out of… well… ignorance. That was until a couple of months ago, when I logged
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If you don’t advertise your ecommerce website using paid clicks (PPC), you can look away now. If you do, you might just want to continue down the page… Just before Christmas, I noticed a slightly worrying stat in my Google Analytics account. —————> This might not mean a whole lot to you, but in simple
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I have an earth shattering revelation to make: you MUST have items to sell before you can start an ecommerce business! Having a beautiful website is all well and good, but if you haven’t got inventory, you just don’t have a business. Unfortunately, the process of product procurement can seem too big of a hurdle
The Essential Guide To Product Procurement Read More »
We’ve just welcomed in another year — by my reckoning there’s no better time to try a new approach to pay-per-click (PPC) marketing. While PPC continues to grow increasingly competitive across many niches, it’s still a supremely important part of the online retailer’s inbound marketing strategy. Don’t lose focus! It’s more important than ever to make
New Year, New Approach: How to Make the Most of PPC Read More »
If you run your own ecommerce site, don’t leave until you’ve read this post thoroughly – your sales might be suffering without you even realizing it! One of the most overlooked aspects of ecommerce websites tends to be meta descriptions. They’re those annoying little fields that you’re supposed to fill in when you add a
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Of the myriad ways in which you can improve sales on eBay, perhaps the most effective is to drive your listings up eBay’s Best Match search results. The higher your listings, the more visible to potential buyers your products become (and with greater visibility comes more sales). If you aren’t familiar with Best Match, here’s
How to win Best Match on eBay Read More »
Just because the internet is home to some of the biggest businesses in the world doesn’t mean that it’s easy to start a business online. In fact, it’s incredibly difficult. The failure rate for businesses in general in their first ten years of operation is close to 71%. The odds are well and truly stacked
Three Reasons Why Ecommerce Sites Fail Read More »
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