One of the greatest challenges a growing merchant must face is warehousing inventory. After a certain point, they’ll outgrow their garage or basement and will have to find a location to store their items. The cost of real estate can quickly add up. On top of that, warehouse logistics (picking, packing, and shipping) is a […]
What Sellers Need to Know About Amazon Fulfillment Read More »
You don’t need a fortune to start an ecommerce business. Without a physical store, maintenance expenses and (usually) labor expenses are significantly reduced for online sellers. With these low startup costs, many merchants flock to sell online with the hope of making an easy profit. Selling online, however, isn’t automatically profitable. Merchants have to stay
Formula For A Profitable Ecommerce Business Read More »
Amazon is a community of millions of buyers—people who come to the site solely to look for products to buy. This means if you’re an online seller and you’re not targeting the Amazon Marketplace platform, you are missing out. On customers and on dollars. The added benefit of selling on Amazon is you are only
Amazon PPC: 7 Secrets for Maximizing Return Read More »
Over the past few months, I’ve found myself using more and more of one social media website. It’s not Facebook. It’s not Twitter. It’s not even Pinterest. It’s YouTube. I don’t spend my time watching cute cat videos – although that’s not such a bad way to relax on a lazy weekend – but instead,
Video Marketing: An Untapped Opportunity Read More »
Photo credit to Flickr user Alena Lobanova Let me tell you a story. It’s kind of like Jack and Jill went up the hill, but this time, there’s just Jack… And the hill is optional. As soon as Jack reaches the well, he fills his pail of water just below the brim. It’s a long
Is Your Ecommerce Store A Leaky Bucket? Read More »
Photo credit to Flickr user starmanseries Social proof can make or break a business, and there’s no form of social proof quite like seller feedback. Especially on Amazon. Amazon allows 2 kinds of feedback: product-related feedback (reviews) and seller-related feedback. This system is heavily skewed: the standards that products and sellers are held to are
Handling Negative Feedback On Amazon Read More »
Email, email, email. Everyone wants to get more email signups, and the numbers keep suggesting that no amount is ever enough. It’s perhaps the cornerstone of every marketing strategy. If you were a blogger, then the single most important conversion metric to you would be your opt-in rate. It’s what you test, experiment with, and
7 Tricks To Get More Email Signups Read More »
Photo credit to Flickr user katplum Everyone wants to sell online nowadays, right? It’s the latest thing to be doing – and the potential really is unlimited. However, most of us get stuck at the same point. What should I sell? Or, what else can I sell? We’re tempted to sell “cool” things like iPhones
Finding Products To Sell Online Read More »
Photo credit to Flickr user Ted McGrath When you sell online, you have a choice of doing three different kinds of selling. The first is reselling physical products that you can buy via wholesale or drop ship. These products are usually manufactured by other companies and are available to most anyone who wants to sell
Manufacturing Your Own Products For Ecommerce Read More »
Last time, we covered a little bit of science and photography basics – how to use a digital camera properly and how to make the most of the settings to take perfect product photos. In this post, lets dive into the details of how to set up your in-house photography. Of course, you could outsource
How To Take Perfect Product Photos, Part 2 Read More »
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