If a picture is worth a thousand words, then a good product photo might well be worth a thousand dollars. When you are buying something online, you can’t touch it, can’t smell it… you can’t hear it or taste it. You only have one sense to go on: sight. Seeing as you probably wouldn’t buy […]
How to Take Perfect Product Photos, Part 1 Read More »
In my last post, I explored how selling on marketplaces can be more profitable than selling on your own store. For the sake of being thorough, and fairly representing both sides of the equation, let’s look at a key reason why selling on your own store is more advantageous than selling on marketplaces. I realized
Why Selling On Marketplaces Means Losing Control Read More »
For the longest time, I was under the impression that selling on marketplaces will always be less profitable than selling through your own store. Perhaps some of you share the same impression. In this post, I’d like to explore this idea in depth with some cold, hard facts… and a little math! At first glance,
When Marketplaces Are More Profitable Than Your Own Store Read More »
You’ve worked tirelessly. Spent thousands of dollars. Spent countless hours behind your business. Shed blood, sweat, and tears. Why? So you can get the elusive-for-most holy grail of any business – paying customers. But does the ball really stop there? Is the sum total of all of your effort just one fleeting interaction? Sure, there
Create Repeat Customers By Turning Buyers Into Fans Read More »
Let’s face it, the ability to return an item is a very important part of shopping today – and it is a courtesy service that is expected of all retailers, online or off. How likely are you to buy something if you know that the sale is final (excluding clearance items, of course)? A return
Crafting a Balanced Return Policy Read More »
A few months ago, I teamed up with the awesome guys at Sellbrite to launch a series of posts called #AmazonDomination, in which I hoped to take you through all the steps you needed to follow to successfully research, launch, and promote a product on Amazon’s marketplace. The road to launch was amazing. I dug
#AmazonDomination Pt. 4: Lessons Learned and Future Strategy Read More »
An online store’s greatest advantage is also its greatest disadvantage. What is that advantage? Self-service. Anyone can shop on it anytime, from anywhere, without anyone else’s help. And that is also its greatest disadvantage. In a regular store, you have salesmen that help you make (proper?) buying decisions. You remember regular stores? And salesmen? There
Your Online Salesforce: Product Descriptions Read More »
Building a brand is essential to a retail business’ success. Once the product leaves your warehouse and reaches the customer, all connections between you and your buyer are effectively severed – unless you’ve built a brand. A brand can be many things. It is a personality. It is a message. It is a story. Most
Why New Sellers Should Build A Generic Brand Read More »
The greatest irony in online business is that the products that sell the best are the products that are the worst to sell. You know what I’m talking about: iPhones, tablets, digital cameras, and laptops. These things sell phenomenally well – in fact, more of these probably sell in a single day than a small
Avoid Selling Products On The “Pub List” Read More »
The greatest irony in online business is that the products that sell the best are the products that are the worst to sell. You know what I’m talking about: iPhones, tablets, digital cameras, and laptops. These things sell phenomenally well – in fact, more of these probably sell in a single day than a small
Avoid Selling Products On The "Pub List" Read More »
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