William Harris

When Pinterest first launched back in 2010, it was the go-to place for women to browse and pin the latest fashion, decor, and meal planning trends. Although it has fewer users than other social media platforms, Pinterest is emerging as a leader for ecommerce. For example, it’s the second largest source of social media traffic […]

Of all the reasons why customers buy something, saving money is near the top of the list. This need to save is why discount coupons have become a bigger part of running a successful ecommerce business. Studies show that customers spend 25% more money with a coupon than without one. There’s even a popular TV

Nailing your product page is a crucial part of increasing your ecommerce conversion rate. You can have the best products, the smoothest checkout process, the most effective Facebook ads, and more traffic than any of your competitors—but without optimizing your product pages to influence and drive conversions, visitors’ shopping carts will stay empty. To inspire

As a retailer, it is important to meet customers on their preferred shopping channels and to form strategies around boosting your sales on those channels. In 2019, and in the years to come, that means becoming available to ecommerce shoppers and specifically to shoppers on Amazon. Since 2016, ecommerce has accounted for around 50% of

In 2016, we announced a joint partnership with eBay to help sellers grow their businesses like never before. Through this partnership, sellers large and small have been able to use Sellbrite to easily add eBay’s thriving marketplace as a new sales channel and manage it as part of their multichannel businesses. Through the partnership, we

From celebrity endorsements to ultra-niche micro influencers, the use of influencer marketing doesn’t show any signs of slowing down. There’s power in its ability to help brands stand out and expand their reach to audiences they normally wouldn’t have access to. As an ecommerce seller, influencer marketing—especially through the Amazon Influencer Program—improves your chances of

Unlike pre-internet days where everyone watched the same 10 channels on TV and read the same newspapers, people have access to hundreds of channels across multiple platforms. Between social media campaigns with popular influencers and display ads that pop up everywhere on the web, it’s no wonder customers are distracted online. It’s harder than ever

If you want to succeed in the increasingly competitive world of ecommerce, you have to work hard to build trust with your target audience. In ecommerce, trust is not something you can build once and secure forever. Building trust requires constant attention and effort. It’s not easy and it takes a lot of work, but

When it comes to digital marketing we hear a lot about influencer marketing. With billions of users logging onto popular social media platforms every day, you have an unprecedented opportunity to get in front of a larger segment of your target audience than ever before. But what about affiliate marketing? It’s been around for a