In 2017, more brands created and shared video content than ever before. In ecommerce, competition for the attention of online consumers is fiercer than ever. As more and more companies have started to implement the same tired social media, content marketing, and digital marketing strategies and tactics as their competitors, the smartest and most innovative […]
Why Your Ecommerce Brand Needs to Start Producing More Video Read More »
Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and
How Ecommerce Brands Should Approach Content Marketing in 2018 Read More »
There’s never been a more challenging time to compete in the world of ecommerce. Products can go viral overnight, new brands can penetrate into competitive industries and take over, and consumers have no problem shifting their loyalties from one brand to another. How can you build (or rebuild) an ecommerce brand that succeeds? You need
How to Build an Ecommerce Brand That Outshines All Competition: An Actionable Guide Read More »
There’s nothing more frustrating than taking the time to build and implement a pop-up on your ecommerce store and not experiencing any opt-ins or conversions from your efforts. Before you ditch your pop-up strategy altogether though, it’s worth taking some time to figure out why they aren’t working for you—and there are a number of
6 Reasons Why Your Ecommerce Pop-Ups Aren’t Converting (and How to Fix Them) Read More »
You’ve done it. You put all the time and energy into designing and manufacturing a new product for your ecommerce store, and you’re finally ready to add it to your website and start selling it to customers. The question is, where do you start? Getting initial traction on a new product isn’t always easy—it doesn’t
13 Actionable Tactics for Boosting New Product Awareness Read More »
At Sellbrite, we want to see ecommerce business owners and entrepreneurs everywhere succeed—that’s why we built our software, and that’s why we publish new content on this blog each week. Our goal is to provide our customers and readers — to provide you — with the tools, resources, and education needed to launch, manage, and scale
An Interview with Peter Zaballos, Senior VP and CMO at SPS Commerce Read More »
In an effort to boost sales and effectively differentiate from competitors, more ecommerce entrepreneurs and hiring managers are working hard to build dedicated customer experience teams at their companies. Why? Because competition in the ecommerce space is fierce, and simply having the best products just doesn’t cut it anymore. Each day, new shops are introduced
Why Every Ecommerce Business Needs a Dedicated Customer Experience Team Read More »
To succeed in ecommerce, it’s not about being able to drive tons of traffic to your website—it’s about being able to attract the right people. Sendings hundreds of thousands of people to your website might help you build brand awareness, but unless you’re focused on engaging with qualified shoppers who actually want your products, you
8 Great Ideas for Driving More Qualified Traffic to Your Ecommerce Store Read More »
Now that we’ve entered into Q2, it’s a good time to stop and briefly think about the specific actions you’ve taken to drive ecommerce sales so far this year, and what you’re going to do differently in the months ahead. With only a little over 8 months left in the year, you don’t have a
15 Growth Ideas for Boosting Ecommerce Sales Read More »
Are catalogs still relevant? Should ecommerce brands be setting aside portions of their quarterly budgets to print and send physical catalogs as a way to drive repeat sales and awareness? What should they look like? How should they be formatted? These are questions I’ve been wondering about lately as I read more and more stories about
The Case for Using a Physical Catalog to Boost Ecommerce Sales Read More »
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