If you’re an ecommerce seller, we have good news—online shopping isn’t slowing down any time soon. According to Statista, there are 4.28 trillion U.S. dollars in the ecommerce industry, and it’s expected to rise to $5.4 trillion in 2022. With this rise in shopping activity,
As an Amazon buyer, you’re flooded with product choices. You visit the marketplace looking for a spatula, and a quick search gives you thousands of kitchen tool options — short, long, plastic, colorful. In this sea of merchandise, Amazon sellers have to find a way
Picture a shopper in front of two jewelry stores deciding which one they should visit. One storefront is rusted and dimly lit with no products on display. The other has a fresh coat of paint and well-lit products in the window. Which one do you
Making the sale is a big win—but it’s only half the battle. If you want to keep making sales, you need to deliver products quickly and without friction. Customers want fast, cheap shipping. They want easy returns. And most will happily go to your competitors
Launching a new product is anything but easy. Forty percent of new products fail, according to an article from The Journal of Product Innovation Management. This stat is worrisome, particularly for small ecommerce sellers. They are likely to have less capital to lose on failed
For Tomi Hill of StorymakersTradingCo, selling geeky cards, pins, and stickers online was a way to supplement her family’s income while raising small children—without spending every weekend at a craft show. Milliron and Hill are far from the only people to make a successful leap
As many as 25,000 stores could close this year in response to the COVID-19 pandemic, according to Coresight Research. But while in-store retail traffic has slowed for most businesses, online purchases are booming. In fact, the amount customers spent online with U.S. retailers grew more
Omnichannel marketing strategies for your business involve having and maintaining a presence across several online and offline channels in order to offer a unified experience for customers. It is understanding the unique strengths and benefits each channel can provide, which ultimately helps users convert into
Consider everything you do to manage your ecommerce store—marketing your products, replenishing inventory, engaging with customers. If you feel overwhelmed just thinking about your ecommerce to-do list, we get it. The early days of any business are scrappy and involve long hours. But at a
Nearly 30% of small businesses fail because they run out of cash. That’s a heartbreaking statistic for business owners who’ve poured resources into their passion, only to be broken by the almighty dollar. The problem: raising capital is no easy task. But, if you operate
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