Despite the ever-increasing popularity of new social media and communication apps like Snapchat, Vine, Messenger, and others, Twitter remains one of the most effective tools that business owners can use to build brand awareness, engage with current and future customers, sell products, and grow their

It’s hard to find enough superlatives to describe the growth of marketplaces in recent years. The marketplace model is undeniably a win-win-win; it’s attractive to sellers, shoppers, and, of course, the marketplaces themselves.   Ecommerce as a whole has grown at a pretty steady rate

Amazon is a community of millions of buyers—people who come to the site solely to look for products to buy. This means if you’re an online seller and you’re not targeting the Amazon Marketplace platform, you are missing out. On customers and on dollars. The

Social media sites might be all about baby photos, celebrity gossip, and selfies for most of the general public, but for ecommerce business owners, they’re tools and channels for driving growth. In ecommerce, you can’t survive without actively participating in social media communities anymore—at least

I think a lot about ecommerce conversion optimization. If you’re marketing an ecommerce shop, you probably do too—or you should. No matter how much traffic your shop has, there are steps you can take to optimize your site. One important tactic you can test is

In ecommerce, your existing customers are often your best growth tool. Developing and nurturing  ongoing relationships with customers can be more powerful, more effective, and more profitable than any other business growth, lead generation, or customer acquisition tactic you implement in an effort to move

Back in 2014, Amazon disclosed it had over 2 million Marketplace Sellers, so you can imagine the intense arena in which third party sellers are fighting today. There’s one thing that separates the winners from the losers: the infamous Buy Box. It accounts for 70–82%

Every smart ecommerce business owner knows that in order to succeed in building a profitable business, you must understand that the relationship you establish with customers doesn’t end at purchase. After a customer has bought from you and you’ve successfully fulfilled your promise by delivering their goods in a timely manner, your job

It’s never been easier to launch an ecommerce business than it is today. There are more tools, blog posts, and resources available to aspiring ecommerce entrepreneurs and business owners looking to connect with online customers than ever before. But because the ecommerce playing field has

The most successful B2B marketers spend 40% of their marketing budget on content marketing, according to a survey by the Content Marketing Institute. Why are companies investing so much in this type of marketing? Because it works. Seventy-two percent of marketers say content marketing increases