Many of our Sellbrite merchants are artisans, designers, or collectors of vintage goods and apparel, and we are thrilled to have recently launched our Etsy integration to better meet their needs. I recently came across an article that I think is valuable for building a
In my last blog post, I discussed my career as a travel agent and how I leveraged old-school retail techniques to have greater success in ecommerce. What I didn’t tell you was why I left that career. Simply put, I was exhausted. I had no
A few months ago, I teamed up with the awesome guys at Sellbrite to launch a series of posts called #AmazonDomination, in which I hoped to take you through all the steps you needed to follow to successfully research, launch, and promote a product on
I’ve been working in ecommerce since 1999, when I worked for one of the first on-line travel agencies. At the time, we had very little competition for booking travel in our niche: all-inclusive beach and ski vacations. A good online payment system did not exist
So, the big day was soon upon us – NailPolish.co.uk launched on Tuesday 20th May 2014. It’s really important to set a deadline for your launch day, and to stick to it, otherwise you’ll never get lift off (especially if you’re a perfectionist, like me).
An online store’s greatest advantage is also its greatest disadvantage. What is that advantage? Self-service. Anyone can shop on it anytime, from anywhere, without anyone else’s help. And that is also its greatest disadvantage. In a regular store, you have salesmen that help you make
Building a brand is essential to a retail business’ success. Once the product leaves your warehouse and reaches the customer, all connections between you and your buyer are effectively severed – unless you’ve built a brand. A brand can be many things. It is a
One of the biggest mistakes you can possibly make as a business owner is to attack a market that… doesn’t exist. You can have the best product or service in your niche, but if no one is looking for it, you won’t be able to
I only had two jobs before getting into ecommerce, and both of them were at restaurants. One of those restaurants happened to be a McDonald’s. I was a little hesitant about working at McDonald’s – let’s be honest, there is a bit of a stigma
I know this isn’t a popular thing to say, but I’m a HUGE fan of PPC traffic. It’s actually my favorite type of traffic. I love PPC for lots of reasons… you can turn it on and off at the press of a button… it’s
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