The average conversion rate of an eCommerce store varies between 2% to 4% depending on the source of traffic, user’s device and your industry. The conversion rate is likely to be lower on a mobile device like smartphone and higher on desktops. According to a

Email marketing is one of the most preferred channels for delighting and retaining customers at almost every stage of the buyer’s journey from Convert to Close to Delight. Moreover, email is the only push-based marketing channel where all you need is the email address of

If you want to succeed in the increasingly competitive world of ecommerce, you have to work hard to build trust with your target audience. In ecommerce, trust is not something you can build once and secure forever. Building trust requires constant attention and effort. It’s

When it comes to digital marketing we hear a lot about influencer marketing. With billions of users logging onto popular social media platforms every day, you have an unprecedented opportunity to get in front of a larger segment of your target audience than ever before.

The best and most profitable ecommerce brands in operation today know this to be true: it’s not about getting the sale—it’s about serving the customer. It’s not about growth hacks, advertising optimization tactics, or pricing strategies. Those things still matter, but at the end of

To build and maintain a successful ecommerce business in 2018, you need to do more than create products and launch an online store. To succeed, you need to invest in marketing strategies that boost traffic, fuel list growth, nurture potential customers, and drive sales. Not

Successfully selling your products and services relies on your ability to get in front of as many people as possible. Just like traditional brick-and-mortar stores, people find your products as they browse, but with ecommerce your reach goes far beyond your physical location. Instead of

Now more than ever before, the happiness of your past, current, and future customers matters. For your ecommerce brand to succeed, sustain, and grow over time, you have to make customer service, customer support, and customer experience a priority. Here are some reasons why, as

Not every customer who lands on your site will end up buying something. They search, they land on your site, they look around, and they leave. It happens. That used to be the end of the story — but Facebook retargeting has flipped the script.