Lots of exciting news over the last 2 weeks. I hope you take a few minutes and review all of the articles we’ve compiled for you, in the event you haven’t been able to keep up due to the Labor Day holiday and back-to-school madness. 🙂
Multi-Channel Seller News:
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Over 50% of Ecommerce Traffic Now from Mobile!
Our friends at Shopify released a study of traffic from their 100,000 merchant stores, and the results were amazing. Over 50% of ecommerce traffic now comes from mobile devices! If you haven’t yet spent time optimizing your store for mobile traffic, you are shooting yourself in the foot.
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5 Ecommerce Content Ideas for September
The September edition of Practical Ecommerce’s Content Ideas series is out. This is a great start for generating ad and promo ideas for your ecommerce business. I for one like the Autumn and NFL concepts!
Read More at Practical Ecommerce
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Etsy Rolls Out New Ad Platform
Etsy has launched a new system for promoting listings across their marketplace. Now, Etsy merchants can opt their listings into the new promoted listings platform and set a desired cost-per-click, and Etsy will use a new algorithm to determine the best time and place to reach the buyer. We think it’s a pretty smart move for the marketplace, as the onus will be placed on the merchant to produce higher quality listings.
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Bigcommerce Support Now Available 24/7
Bigcommerce announces on their blog that customer support is now available 24/7! This is a huge move for the ecommerce platform as it continues to expand its presence, now used by merchants in 100 countries around the world.
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24 Tips For Marketing Your Own Web Store
Our friend Andy Geldman at WebRetailer put together this great list of tips from ecommerce pros on how to market your site. Make sure to give this one a look, it’s simple and easily digestible content that can really help you get things growing and drive more traffic to your store.
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Fall 2014 Sellers Guide to eBay
A thorough roundup of important eBay updates from EcommerceBytes. eBay sellers make sure to check out this article to stay informed of a lot of new updates, mostly regarding logistics and post-order management.
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Bonus Article!
Etsy CEO to Businesses: If Net Neutrality Perishes, We Will Too
This one’s important, folks. Net Neutrality is essential to keeping businesses like yours and ours on a level playing field. If the internet service providers get their way, small business growth will decay, and creativity, passion, customer service, and personalized support will go with it. Join us in the fight for the future of American small business, and the future of the internet as we know it, by participating in the Internet Slowdown this Wednesday, September 10th.
