When Elena Castaneda started her business, Bling Jewelry, in 2008, she dreamed of expanding her venture outside of her one-bedroom New York City apartment, but she never expected her products would one day reach consumers across the globe. However, after her success selling on Amazon
Consumers at a shopping mall get to know brands through storefronts. After handling inventory, seeing how a shop is designed, and talking to employees, buyers form an impression of the business and decide whether they want to make a purchase. As an Amazon seller, your
Every ecommerce seller knows the rule — utilize your data to increase sales. Though everyone may have heard this rule, not everyone knows how to use data to increase their revenue. With so many metrics to track, it can be difficult to know which ones
With 2 billion monthly site visitors, Amazon strictly regulates sellers to preserve the high quality of its marketplace. Most sellers have no problem following these policies since they’re eager to access Amazon’s 2 billion site visitors shopping for products each month. Having said that, Amazon’s
Growing a retail business is hard, particularly when you are ready to add your second sales channel. Click to read the Success StoryRobinsson Botero learned firsthand how hard it is after launching his first Shopify store selling women’s shapewear. At the time, he only sold
Every multichannel seller knows that when you first start expanding your business, you deal with serious pain. Then, you get wise and look for a solution to heal the pain! Click to read the Success StorySusan Labelle is a self-starter and longtime eBay seller. She
For the longest time, I was under the impression that selling on marketplaces will always be less profitable than selling through your own store. Perhaps some of you share the same impression. In this post, I’d like to explore this idea in depth with some
Welcome back to the #AmazonDomination series; it’s been a few weeks but we’ve got a ton of new info for you! In part one, you saw how to do keyword research using the Google Keyword Tool. In part two, you saw how to brainstorm for
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