Photo credit to Flickr user starmanseries Social proof can make or break a business, and there’s no form of social proof quite like seller feedback. Especially on Amazon. Amazon allows 2 kinds of feedback: product-related feedback (reviews) and seller-related feedback. This system is heavily skewed:
Let’s face it, the ability to return an item is a very important part of shopping today – and it is a courtesy service that is expected of all retailers, online or off. How likely are you to buy something if you know that the
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