Amazon has come a long way from its humble beginnings as an online bookseller. Since its launch in 1994, Amazon has grown to become an ecommerce behemoth. These days, it’s one of the first places shoppers turn to buy anything from cleaning products to the
Consumers at a shopping mall get to know brands through storefronts. After handling inventory, seeing how a shop is designed, and talking to employees, buyers form an impression of the business and decide whether they want to make a purchase. As an Amazon seller, your
Ecommerce sellers have more potential buyers at their fingertips online, through the use of multichannel listing software like Sellbrite, than any mom-and-pop store can hope to gather. But this doesn’t mean sellers should market to as many people as possible. Instead of advertising to a
Most brick-and-mortar store shoppers find it annoying when a salesperson constantly shadows them. Even though it’s meant with the best intention, customers get uncomfortable when they know the salesperson is just trying to push a sale. Email marketing works similarly for ecommere companies. When you
Advertising is hard; there’s no two ways about it. Due to its fluid and ever-changing nature, many would argue that advertising on Facebook is even harder. The sheer amount of variables you need to take into account can be staggering and daunting. A major piece,
If you’re tired of reading articles and blog posts that seem more appropriate for enterprise class ecommerce websites backed by an unlimited marketing budget, this post is for you! Lots of ecommerce businesses out there are “one man bands” – or even mom and pop
Photo credit to Nathan Peck of DollarHobbyz.com Content marketing is the cool kid on the block lately. Maybe you’ve read a few articles about it already and decided that you just don’t have the time to get started with this – especially if you want
Facebook ads – you probably either love them or hate them – but if you are in ecommerce, you better cozy up to them quickly. Merchants are seeing 500%+ returns from Facebook ads – you simply can’t ignore that kind of Return On Ad Spend
Photo credit to Flickr user melodievj10 Over the last several years, owners of ecommerce businesses have been increasingly looking to social media marketing to increase their sales. Understanding how and why customers use social media is the key to making these efforts a success. This
Photo credit to Flickr user 34654941 I’m a huge fan of multichannel selling, and I have been from day one of my ecommerce career. There is a lot of merit in starting a website and building a foundation for your own sales and brand, but
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