Data empowers sellers to stay ahead of their future competitors. Walmart sellers face a relatively small amount of competition — the marketplace hosts thousands of sellers today, while Amazon hosts over 2 million sellers — and using data is critical to their success. Sellers who
Pricing for ecommerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the
The internet may be the great equalizer in many ways, but some ways to sell your products online are just more successful than others. All online marketplaces have pros and cons—and by selling across multiple channels, you can take advantage of the best aspects of
Ecommerce sellers have more potential buyers at their fingertips online, through the use of multichannel listing software like Sellbrite, than any mom-and-pop store can hope to gather. But this doesn’t mean sellers should market to as many people as possible. Instead of advertising to a
There’s often a grim realization in January that sales are down, and the highs of the holiday season seem like a distant memory. In this article I want to look at a few ways in which you can keep driving sales after holidays have come
Photo credit to Flickr user Michael Dales If there’s one thing I’ve learned during my time in business, it’s that you’re better off doing one thing really well – instead of doing ten things in a mediocre manner. In business, only the best ideas succeed
In a brick and mortar store, you have to be mindful of those with less than honorable intentions, filling their pockets with your products, and then making off without paying. As an online business owner, you might think that you’re immune from stealing – but
[br] Multichannel Ecommerce News Welcome to this week’s Multichannel Ecommerce News update. There were some noteworthy news articles over the past few weeks, including mass layoffs at 11Main, Etsy shuttering many merchant accounts, and the reason why Shopify shares surge from IPO. Note: there will
Photo credit to Flickr user katplum Everyone wants to sell online nowadays, right? It’s the latest thing to be doing – and the potential really is unlimited. However, most of us get stuck at the same point. What should I sell? Or, what else can
NailPolish.co.uk has been ticking over very nicely. I have to admit, I’ve not been spending a great deal of time on it for a couple of reasons. The first reason being that we’re a man down at the moment, so I’ve been packing boxes like
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