An eMarketer survey found that ad spend on ecommerce is up nearly 40% since 2019 in the wake of the pandemic. Numbers don’t lie; everyone, including you, is fighting for consumer attention by investing more time and money. However, with new ecommerce stores being established
Most product discovery today starts online. In fact, 85% of product searches begin on either Amazon or Google, with search accounting for 36% of product discovery. Surfacing your products across Google’s many different customer interfaces will help you reach the hundreds of millions of consumers
Google revolutionized how we search the Internet, and now, with Google Shopping Actions, the technology giant is fundamentally changing how we shop online. The ecommerce marketplace allows retailers of all sizes to list their products across various Google platforms, enabling consumers to shop directly from
I know this isn’t a popular thing to say, but I’m a HUGE fan of PPC traffic. It’s actually my favorite type of traffic. I love PPC for lots of reasons… you can turn it on and off at the press of a button… it’s
If you don’t advertise your ecommerce website using paid clicks (PPC), you can look away now. If you do, you might just want to continue down the page… Just before Christmas, I noticed a slightly worrying stat in my Google Analytics account. —————> This might
#AmazonDomination: This series will take you start-to-finish through the process of finding a profitable retail opportunity and successfully capitalizing on it on the Amazon Marketplace. Part 2 is about finding good keywords to support the product niche you choose for your business. The biggest (and most
#AmazonDomination: This series will take you start-to-finish through the process of finding a profitable retail opportunity and successfully capitalizing on it on the Amazon Marketplace. Part 1 is about using the Google Keyword Planner to identify a product opportunity with low search competition. #AmazonDomination is
If you run your own ecommerce site, don’t leave until you’ve read this post thoroughly – your sales might be suffering without you even realizing it! One of the most overlooked aspects of ecommerce websites tends to be meta descriptions. They’re those annoying little fields
I want to share two recent articles on search marketing that I felt were really valuable. As it gets harder (and more expensive) to drive traffic to ecommerce sites through traditional paid search, sellers must constantly focus on building their SEO to draw in customers
What’s the most important thing for any ecommerce merchant trying to sell something in the massive web that is the Internet? Getting found! Getting found is the hardest part. Anyone can register a domain, open a store, and list their products, but if you can’t
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