[Image Source] Amazon has over 2 million third-party sellers that cover more than half of its sales — with this much competition, Amazon sellers must maintain a high feedback rating to distinguish themselves and stay successful. Without a stellar rating, sellers can’t build buyer trust.
Photo credit to Flickr user starmanseries Social proof can make or break a business, and there’s no form of social proof quite like seller feedback. Especially on Amazon. Amazon allows 2 kinds of feedback: product-related feedback (reviews) and seller-related feedback. This system is heavily skewed:
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