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Shopify Dropshipping

Should You Use Shopify for Dropshipping? Here’s How to Decide

Dropshipping makes it incredibly easy for sellers to launch ecommerce stores because they don’t have to manufacture products, maintain inventory or handle shipments. The accessibility and simplicity of this business model enable anyone to break into ecommerce, and, thanks to Shopify — the leading ecommerce platform for online retailers with more than a million users […]

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B2B ecommerce

B2B Ecommerce: Complete Guide for Retailers

Consumers have spent $3.53 trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. This type of ecommerce encompasses any purchase a consumer makes from an online retailer, such as Amazon or Etsy, and is generally what comes

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tips for selling on ebay

10 eBay Selling Tips from Crazily Successful Sellers

With 1.2 billion listings on eBay, sellers have a lot to compete with when vying for the attention of eBay’s 182 million active buyers. But some eBay sellers aren’t only skilled at getting their listings in front of potential purchasers, completing sales and garnering positive feedback — they’re also incredibly successful at it. These sellers

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Amazon affiliate program

Everything You Need to Know About Amazon’s Affiliate Program

Amazon is one of the largest retailers in the world. In fact, in the U.S. alone, it’s responsible for nearly 40 percent of all online sales. And anyone can access a share of the retail giant’s profits — all you need to do is have a website or social media presence and sign up for

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Amazon product categories

The Most Profitable Product Categories on Amazon

As one of the most popular online marketplaces available, Amazon offers sellers the opportunity to reach a wide and diverse audience. For customers, part of the appeal is the millions of products available for sale every day — across 36 Amazon product categories. From personal care items to the latest tech gadgets, customers are confident

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improve user experience

5 Ways to Improve User Experience and Create Brand Impact for Your Ecommerce Store

Why is user experience important? When users visit your website, their experience will dictate whether or not they will want to come back. Similar to how a dining experience can be swayed by a bubbly or a grumpy server, a user’s experience on your site can be swayed by a good or bad design. If

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ecommerce cross sell

Cross-Selling for Ecommerce: A Complete Guide

You’ve experienced cross-selling countless times in your life even if you weren’t aware of it at the time. If you’ve ever looked at an item on Amazon and seen products listed below “Customers also bought,” that’s cross-selling. And if you’ve ever had a McDonald’s cashier ask, “Would you like fries with that?” you’ve encountered it

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Etsy SEO

8 Etsy SEO Tips to Help Your Customers Find You

Today, running Darkhorse Gifts is a full-time job for Aydon Cuddington and Kirk Quesnelle, but it wasn’t always that way. Before they had a firm understanding of search engine optimization (SEO), they were running an Etsy store that sold high-quality, custom-engraved gifts, but they weren’t maximizing their traffic — and by extension, their revenue. However,

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brand awareness for ecommerce

Does Brand Awareness Matter for Ecommerce?

The logic is so simple, it’s almost circular: before someone buys from you, they must know about you. Here enters the metric known as “brand awareness,” something marketers everywhere are striving towards and at which every CFO is rolling their eyes. In ecommerce, where it is often difficult to truly differentiate purely on product features, we often have to

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