With more than 60 million items in its marketplace, and total sales of nearly $4 billion in 2018, Etsy is one of the most popular platforms for online sellers. While many of its users sell their wares simply to share their creative works or supplement their incomes, others have turned their Etsy stores into full-time […]

With over 67% of millennials and 56% of Gen Xers preferring to shop online, there’s no doubt that ecommerce is a valuable market to tap into now more than ever. Not to mention there are more people are shopping online today than ever before. Buying stuff online is by no means just a fad, it’s

The play button has become the greatest call-to-action. In the last few years, a lot of traditional content marketing has transitioned to video. Since the introduction of YouTube, businesses have started to create their own channels to increase brand awareness, share product information, generate traffic, and boost consumer engagement through video marketing. As a result,

With more than 2 million total active sellers as of 2019, Etsy has never been more crowded. No matter what niche you’re in, you’re likely to be competing with dozens of other active sellers offering similar products. Sellers need to stand out in order to make Etsy a viable business option. (Source) But even with

From buying new sneakers on the GOAT app, to restocking paper towels via Amazon, to making the most of our cheat meals (I’m looking at you, way-too-greasy pizza) with UberEats, the way we as consumers buy things online is pretty similar: We realize we want or need something We visit an online store  (usually Amazon) We