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Email sequences for ecommerce

How to Set up an Email Sequence to Move Customers Through Your Sales Funnel

Have you been in a situation where you’re scoring lots of new leads and growing your email list like crazy? It’s an amazing feeling, but were you shocked when these leads didn’t turn into more sales — especially after you sent all of those promotional emails? Even though people love to get emails from brands […]

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ecommerce abandoned cart emails

Abandoned Cart Email Best Practices to Win Back Shoppers

Ecommerce is growing at breakneck speed as the online shopping experience becomes more seamless. With a few taps on a mobile device, shoppers can browse and buy just about anything. However, one aspect of ecommerce that lots of sellers still struggle with is the dreaded abandoned cart. Somehow, no matter how well your store’s set

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How to Start an Ecommerce Affiliate Program to Increase Sales

As a retailer, chances are you have a diverse audience. That’s why you tweak your advertising copy and content to cater to lots of people across different segments. However, as hard as you try to reach the majority of your audience, there are still those who don’t encounter your ads. Perhaps they aren’t actively looking

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upsell ecommerce customers

9 Ideas for How to Upsell Your Customers and Increase Sales

As an e-commerce seller, you’re in business to grow your customer base and increase sales. To do this, you have to reach as many people as possible by way of advertising, promotions, and offers. These are all effective ways to grow your business but another worthwhile option is figuring out how to upsell your customers.

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Shopify Sales Tax

Everything You Need to Know About Shopify Sales Tax in 2019

From home decor products to independent clothing brands, Shopify is home to over 500,000 businesses. For many sellers, features like fraud analysis and abandoned cart recovery are game-changers because they simplify ecommerce and make it easy for sellers to focus on other parts of their business. In particular, the report feature — specifically the Shopify

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ecommerce marketplace decisions for selling

How to Decide Which Online Sales Channel to Sell Your Products On

Whether you want to sell handcrafted soaps or the latest tech gadgets online, there’s no shortage of sales channels to choose from. From Amazon to WooCommerce, each ecommmerce platform comes with its own set of unique features to help you manage your business well. There’s only one problem: Some online sales channels offer design templates

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mobile ecommerce trends

6 Mobile Ecommerce Trends to Drive Sales

The main challenge for any ecommerce business is standing-out and reaching customers, which can be incredibly difficult among the competition. All the more difficult, too, considering all the ways in which the ecommerce customer base is changing. Standing out in ecommerce now involves recognizing that, nowadays, buyers are more multi-faceted than ever – they care

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How to Drive More Repeat Purchases Than Ever Before

Ecommerce business owners are always working hard to develop new strategies that will help them ignite and boost sales each quarter. In the ecommerce world, a big part of driving sales and revenue each month has to involve targeting new customers and convincing them to buy for the very first time. But ecommerce businesses can’t

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Instagram Stories Ads for Ecommerce

How to Use Instagram Stories Ads to Attract New Customers

Like a lot of platforms that have been around for a while, Instagram has evolved from its humble beginnings as a photo-sharing platform to become a thriving ecommerce referral tool. There are 25 million brand profiles currently on Instagram that share new products, offer discounts, promote upcoming events, and simplify the shopping experience. This approach

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Pinterest for Ecommerce

5 Ways to Use Pinterest to Grow Your Ecommerce Business

When Pinterest first launched back in 2010, it was the go-to place for women to browse and pin the latest fashion, decor, and meal planning trends. Although it has fewer users than other social media platforms, Pinterest is emerging as a leader for ecommerce. For example, it’s the second largest source of social media traffic

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