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email marketing strategy

3 Tips to Improve Your Email Marketing Strategy

What if someone shared with you a tried-and-true method that could increase your ROI by 4400%? You’d jump on it immediately, right? The good news is, you already have this powerful business tool at your disposal, and you’re probably already using it. It’s email. The better news is, whatever your email capabilities are now, strategic

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lead generation for ecommerce

How to Use Lead Generation Strategies to Attract More Email Subscribers

One of the first things your customers do when they start their day is check their email. It’s one way to stay informed and connected with the world around them. For you, it’s one of the most direct ways to market to your audience. And when people give you their email address, it’s an invitation

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brick and mortar online shopping

How To Recreate the Experience of Brick and Mortar for Online Shopping

Online shopping has become the place people head to when they want to buy anything from food to furniture to cars. It’s fast, convenient, and often times less expensive than shopping in-store. Even though brick-and-mortar shopping sometimes falls short in this digital age, there are advantages to shopping in-store that ecommerce businesses can’t compete with.

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Lead Magnets for Ecommerce

5 Lead Magnet Ideas to Increase Revenue in Your Ecommerce Store

The majority of people who land on your ecommerce site won’t buy anything. They’ll likely browse your for a few minutes and then leave. So even with lots of traffic, your revenue suffers. Instead of losing site visitors forever, you need a way to get their attention to improve your chances of boosting your revenue.

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influencer marketing for amazon

How to Use Image Search with the Amazon Influencer Program to Increase Sales

From celebrity endorsements to ultra-niche micro influencers, the use of influencer marketing doesn’t show any signs of slowing down. There’s power in its ability to help brands stand out and expand their reach to audiences they normally wouldn’t have access to. As an ecommerce seller, influencer marketing—especially through the Amazon Influencer Program—improves your chances of

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ecommerce product packaging

Why Product Packaging Design is Important to Ecommerce Success

Ecommerce brands like Birchbox and Harry’s have found a way to create exceptional product experiences online that transfer over to the real world. Specifically, both use unique, custom-made product packaging design as a tangible representation of what they each stand for. Both brands have managed to create the expectation of exceptional customer experience and quality—with

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