The best marketers in ecommerce today are the ones who have mastered the art of storytelling. As ecommerce becomes more and more competitive, businesses have to work harder to gain the attention and loyalty of online consumers. The marketing and advertising campaigns that used to work ten, five, and even two years ago aren’t as

Amazon’s marketplace is just as lucrative as it is crowded. To profit as a seller, you have to stand out against over two million merchants. But if you do grab buyers’ attention, you’re bound to make sales since so many shoppers flock to Amazon. The average conversion rate in the marketplace is roughly 15%, roughly

If you want to create a successful ecommerce business in 2018, you have to be willing to compete with other business owners like yourself. We live in an exciting time period—it’s never been easier to create and launch an ecommerce brand than it is today. As more people leave their traditional 9-5 jobs to create

More and more people prefer shopping online rather than in stores in their towns, but that definitely doesn’t mean online shop owners can’t learn a thing or two from their brick-and-mortar companions. Here are just seven things that you can take from malls, shopping centers, and local mom-and-pop shops to use in your online storefront

In April of 2018, the world learned for the first time how many Prime users Amazon actually has. The number was staggering: Over 100 million global users. Amazon continues to expand their reach by offering Prime and Prime Now services to new countries around the world each year—like Mexico, Singapore, the Netherlands, and Luxembourg. Unsurprisingly, this

To grow your ecommerce business in 2018, you have to be willing to invest in email marketing. As industries become more saturated and competition heats up, you have to work harder and harder to establish and nurture real relationships with your leads and customers. Email is one of the most powerful channels you can leverage

This is a guest post from Matt Sornson, head of growth marketing at Clearbit. For ecommerce sellers, content is a way to build relationships with potential customers. Online merchants can’t shake the hands of leads and win them over in-person. Content is an alternative way to nurture those leads and draw them into the sales funnel.