Despite what some may tell you, social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, […]

Anyone who’s read a marketing blog in the past few years has come across the buzzword “growth hacking.” Coined in 2010, the term is thrown around to describe a straightforward concept — that every strategy you develop and implement should be centered around driving growth. Traditionally, growth hacking describes how online services and tech startups

Each year, ecommerce continues to grow at an increasingly impressive pace. According to the Census Bureau of the Department of Commerce, total ecommerce sales in the U.S. soared to a whopping $453.5 billion in 2017, up 16 percent from the previous year. As consumers spend more money than ever buying products online, ecommerce companies continue to look

As the internet becomes more saturated and more competitive day after day, ecommerce brands continue to look for more ways to cut through the noise, list their products on new channels, and penetrate into the hearts and minds of their ideal customers. In recent years, video has become one of the more popular tactics that

In ecommerce, you live and die by what your customers and prospective customers believe to be true about you. The perceptions they have about your company and the experiences they have with your products and your team is everything. A series of consistently bad customer experiences can put your company on a downward spiral that

When you get into the business of selling products online, you have to expect that you’re likely going to experience both busy seasons and slow seasons throughout the year. Sales activity rarely remains constant for ecommerce businesses of all sizes, and this is especially true for those ecommerce businesses that sell products that consumers are