Most brick-and-mortar store shoppers find it annoying when a salesperson constantly shadows them. Even though it’s meant with the best intention, customers get uncomfortable when they know the salesperson is just trying to push a sale. Email marketing works similarly for ecommere companies. When you send too many company-centric emails to push your products, you […]
5 Key Things to Know About Email Marketing for Ecommerce Read More »
With 2 billion monthly site visitors, Amazon strictly regulates sellers to preserve the high quality of its marketplace. Most sellers have no problem following these policies since they’re eager to access Amazon’s 2 billion site visitors shopping for products each month. Having said that, Amazon’s rules are quite strict. Even the best of sellers have
What to Do If Your Amazon Account Gets Suspended Read More »
Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and
How Ecommerce Brands Should Approach Content Marketing in 2018 Read More »
When you buy something in a store, what you see is what you get. You can inspect the item for yourself, make sure it works, and have a chat with the salesperson before you make your purchase. You know exactly what you’re going to walk out of the store with. That’s not true when people
Is Your Amazon Reputation Killing Your Sales? Read More »
You’ve steadily grown your Amazon business. You’re one of the many who’ve unlocked the formula for tapping into Amazon’s potential. The upside of joining a marketplace is that the audience is abundant and primed for purchase. But have you considered the need to protect your Amazon business? Where there is reward, there is also risk.
How to Protect Your Amazon Business by Building Your Own Shopify Store Read More »
There’s never been a more challenging time to compete in the world of ecommerce. Products can go viral overnight, new brands can penetrate into competitive industries and take over, and consumers have no problem shifting their loyalties from one brand to another. How can you build (or rebuild) an ecommerce brand that succeeds? You need
How to Build an Ecommerce Brand That Outshines All Competition: An Actionable Guide Read More »
[Image Source] Amazon has over 2 million third-party sellers that cover more than half of its sales — with this much competition, Amazon sellers must maintain a high feedback rating to distinguish themselves and stay successful. Without a stellar rating, sellers can’t build buyer trust. By scanning feedback ratings on Amazon seller profiles, buyers quickly
How to Remove Negative Feedback on Amazon Read More »
There’s nothing more frustrating than taking the time to build and implement a pop-up on your ecommerce store and not experiencing any opt-ins or conversions from your efforts. Before you ditch your pop-up strategy altogether though, it’s worth taking some time to figure out why they aren’t working for you—and there are a number of
6 Reasons Why Your Ecommerce Pop-Ups Aren’t Converting (and How to Fix Them) Read More »
You’ve done it. You put all the time and energy into designing and manufacturing a new product for your ecommerce store, and you’re finally ready to add it to your website and start selling it to customers. The question is, where do you start? Getting initial traction on a new product isn’t always easy—it doesn’t
13 Actionable Tactics for Boosting New Product Awareness Read More »
As a product seller, you’re probably well aware of the ins and outs of collecting sales tax. But one aspect of sales tax that gets a little complicated is whether to charge sales tax on shipping charges. Sales tax is governed at the state level, and each state gets to decide whether they consider shipping
What Online Sellers Need to Know about Sales Tax on Shipping Read More »
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