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google shopping reviews

The New Seller’s Guide to Google Shopping Reviews

We’ve always known product reviews are important for building customers’ trust, but research shows they’re now more important than ever. 81% of consumers say a company’s trustworthiness matters more in 2020 than it did in 2019. To build shoppers’ trust, they need to be able to findall those great product reviews you have lurking on […]

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google shopping insights

An Expert’s Guide to Google Shopping Insights: Know Exactly What Your Shoppers Want

An eMarketer survey found that ad spend on ecommerce is up nearly 40% since 2019 in the wake of the pandemic. Numbers don’t lie; everyone, including you, is fighting for consumer attention by investing more time and money. However, with new ecommerce stores being established every day comes more competition. So, how can you stay

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is google shopping safe

Is Google Shopping Safe? A Guide to Making Safer Purchases

About two years ago, a Google executive used Google Shopping to look for a high-end Bluetooth headset. He found one merchant offering the product for much less than any of the other retailers, so he snatched it up. His delivery day came and went, and the product never arrived. He called customer service, but the

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retail arbitrage Amazon

The New Seller’s Guide to Retail Arbitrage on Amazon

Nate and Alysha Jackson used to be full-time public school teachers. Then they decided to start a side hustle with retail arbitrage on Amazon. They took $100, purchased items on clearance, and sold them on Amazon for a profit. And they kept on doing it. All their free time—weekends, days off, before school, and after

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crafts to make and sell

The 9 Best Crafts to Make and Sell for Profit

For Tomi Hill of StorymakersTradingCo, selling geeky cards, pins, and stickers online was a way to supplement her family’s income while raising small children—without spending every weekend at a craft show. Milliron and Hill are far from the only people to make a successful leap from crafting hobby to business. However, it’s no easy feat.

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best free shopify themes

6 Best Free Shopify Themes to Make Your Store Stand Out

Thirty-eight percent of people leave a website if its layout is unattractive. And for ecommerce sites, those exits aren’t just lost traffic — they’re lost sales. Your store’s design is a visual representation of your ecommerce business, so it not only needs to communicate what your brand is about but must also convey trustworthiness. After

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